Football (in some parts, Futbol) is a global game and the World Cup is its crown jewel of tournaments. Over these next few weeks, The World Cup will reach an astounding number of consumers (fans), and advertisers have been preparing for the occasion for quite some time. The event presents an opportunity for global brands to compete among each other for your attention – giving them a stage unlike any other to feature their name, products, logos, and stories.
Naturally, one would expect the ads to feature the sport in some way. However, this is not always the case. For sports apparel companies such as Nike and Adidas, the decision to do so is an easy one. The formula: get a few of the sport’s stars to appear in your commercial and show off some of their world class skill [and maybe have them say a few words], all while your logo is blasted across the screen.
This is a successful formula, and creativity remains a must! That’s not to say that these brands always get it right. This year, it appears that Adidas fell a little short in their “All-in or Nothing” campaign. Nike, however, “took it to the next level,” and nailed it in their “Risk Everything” campaign.
Naturally, one would expect the ads to feature the sport in some way. However, this is not always the case. For sports apparel companies such as Nike and Adidas, the decision to do so is an easy one. The formula: get a few of the sport’s stars to appear in your commercial and show off some of their world class skill [and maybe have them say a few words], all while your logo is blasted across the screen.
This is a successful formula, and creativity remains a must! That’s not to say that these brands always get it right. This year, it appears that Adidas fell a little short in their “All-in or Nothing” campaign. Nike, however, “took it to the next level,” and nailed it in their “Risk Everything” campaign.
| | |
| | |
Keys to both campaigns:
Entertainment
Calls to Action
RSS Feed