Naturally, one would expect the ads to feature the sport in some way. However, this is not always the case. For sports apparel companies such as Nike and Adidas, the decision to do so is an easy one. The formula: get a few of the sport’s stars to appear in your commercial and show off some of their world class skill [and maybe have them say a few words], all while your logo is blasted across the screen.
This is a successful formula, and creativity remains a must! That’s not to say that these brands always get it right. This year, it appears that Adidas fell a little short in their “All-in or Nothing” campaign. Nike, however, “took it to the next level,” and nailed it in their “Risk Everything” campaign.
| || |
| || |
Keys to both campaigns:
Calls to Action