Love. Family. Friendship. Christmas

Stories that capture your heart have always been a big part of Christmas lore. John Lewis Retail is no stranger to this, as you can see from the ads above. The message is simple and the stories are cute. At the conclusion of the 2013 ad, there are 2 calls to action. One is a tab, which if you click continues the story. This takes you directly to the John Lewis website, which is clean and well-organized. The other takes you the "The Bear and The Hare" twitter page. 

I wouldn't say either advertisement is award-worthy, but they illustrate a point the we at jjvox preach to our clients: regardless of the type of ad you want, a call to action is always necessary. Without that, you leave everything up to the consumer... 

...and consumers can be a lazy bunch...