The Super Bowl is greatest media stage there is. There is NO BETTER time than game day for companies to showcase new products, or popularize their brands. Viewership of the big game grows year-by-year, and 2015 set a new audience record at an average in-game rate of 114.4 million (women made up an estimated 46% of that). So, what makes a great Super Bowl Ad?
The answer to that question is different now than it was a decade ago. The culprit: social media. Here are the elements we consider to be most important in any SB Ad:
-A call to action: in the age of social media, we've constantly maintained that any form of advertising needs to have the viewer expand his or her experience with an ad, no matter the type.
-Entertainment quality: we tune-in to the game because we expect quality play, but over the years "The Super Bowl Commercial" has become just as popular. We expect the commercials to be just as grand as the stage for which they're prepared. Humor has traditionally been a part of that.
-The human element: combining this with entertainment makes for a very powerful commercial, but ads usually go with one or the other. Lately, companies have been going the less risky route and touching the human element of potential consumers. I guess we still need to feel like people in the age of technology...
Here are some of our picks for the good, the eh, and pretty bad ads aired during the 2015 Super Bowl:
The answer to that question is different now than it was a decade ago. The culprit: social media. Here are the elements we consider to be most important in any SB Ad:
-A call to action: in the age of social media, we've constantly maintained that any form of advertising needs to have the viewer expand his or her experience with an ad, no matter the type.
-Entertainment quality: we tune-in to the game because we expect quality play, but over the years "The Super Bowl Commercial" has become just as popular. We expect the commercials to be just as grand as the stage for which they're prepared. Humor has traditionally been a part of that.
-The human element: combining this with entertainment makes for a very powerful commercial, but ads usually go with one or the other. Lately, companies have been going the less risky route and touching the human element of potential consumers. I guess we still need to feel like people in the age of technology...
Here are some of our picks for the good, the eh, and pretty bad ads aired during the 2015 Super Bowl:
The Good
| The Eh | | |
| The Pretty Bad | | |
| | |
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