Of course, these numbers aren't fully representative of the long term effect (sales generated, etc.) of the ads listed.  Nor do they [according to us] represent the entertainment value of the ads listed. However, in an on-demand world they do represent how well advertisers did in terms of capturing a viewer's attention during the big game. They do represent how well advertisers were able to inspire action. It appears that Supercell, Mercedes-Benz, and BMW could have done a much better job of reaching would-be consumers

Just a thought...

The Super Bowl is greatest media stage there is. There is NO BETTER time than game day for companies to showcase new products, or popularize their brands. Viewership of the big game grows year-by-year, and 2015 set a new audience record at an average in-game rate of 114.4 million (women made up an estimated 46% of that). So, what makes a great Super Bowl Ad?

The answer to that question is different now than it was a decade ago. The culprit: social media. Here are the elements we consider to be most important in any SB Ad:

-A call to action: in the age of social media, we've constantly maintained that any form of advertising needs to have the viewer expand his or her experience with an ad, no matter the type. 

-Entertainment quality: we tune-in to the game because we expect quality play, but over the years "The Super Bowl Commercial" has become just as popular. We expect the commercials to be just as grand as the stage for which they're prepared. Humor has traditionally been a part of that.

-The human element: combining this with entertainment makes for a very powerful commercial, but ads usually go with one or the other. Lately, companies have been going the less risky route and touching the human element of potential consumers. I guess we still need to feel like people in the age of technology...

Here are some of our picks for the good, the eh, and pretty bad ads aired during the 2015 Super Bowl:

Change is the law of life, and those who look only to the past or present are sure to miss the future - JFK

We would like to wish you a happy new year - one full of good health, success, and bountiful happiness. Embrace the future, and look forward to the opportunities that await...

Cheers!

Stories that capture your heart have always been a big part of Christmas lore. John Lewis Retail is no stranger to this, as you can see from the ads above. The message is simple and the stories are cute. At the conclusion of the 2013 ad, there are 2 calls to action. One is a tab, which if you click continues the story. This takes you directly to the John Lewis website, which is clean and well-organized. The other takes you the "The Bear and The Hare" twitter page. 

I wouldn't say either advertisement is award-worthy, but they illustrate a point the we at jjvox preach to our clients: regardless of the type of ad you want, a call to action is always necessary. Without that, you leave everything up to the consumer... 

...and consumers can be a lazy bunch...

Evidently, chocolate and candy aren't the only treats you can get for Halloween. Have some Chipotle!!

I absolutely love Chipotle's Halloween advertising. They speak to the freshness of their ingredients in "The Scarerow" and the goodness of their burritos in "Boorito." What zombie can't resist a burrito (err...BOORITO) for $3? These ads are creative, entertaining, and most of all - appetizing. I'm off to grab a bite now...

Football (in some parts, Futbol) is a global game and the World Cup is its crown jewel of tournaments. Over these next few weeks, The World Cup will reach an astounding number of consumers (fans), and advertisers have been preparing for the occasion for quite some time. The event presents an opportunity for global brands to compete among each other for your attention – giving them a stage unlike any other to feature their name, products, logos, and stories.

Naturally, one would expect the ads to feature the sport in some way. However, this is not always the case. For sports apparel companies such as Nike and Adidas, the decision to do so is an easy one. The formula: get a few of the sport’s stars to appear in your commercial and show off some of their world class skill [and maybe have them say a few words], all while your logo is blasted across the screen.

This is a successful formula, and creativity remains a must! That’s not to say that these brands always get it right. This year, it appears that Adidas fell a little short in their “All-in or Nothing” campaign. Nike, however, “took it to the next level,” and nailed it in their “Risk Everything” campaign.